Should’ve

Skinny Cat founder Graham Daldry invented Should’ve and curated it for over 20 years. The campaign worked for many reasons, but it came about and lasted because Graham brought the creative team and the marketing team together and thought about their common customers. Graham maintained this direct connection throughout his involvement with the brand, and sees it as the key to the success of the work.

Loaf Time

Loaf is a great brand in waiting. Skinny Cat talked to Loaf customers and found out some surprising things. We identified Loaf’s unique place in the sofa market and defined it clearly. We made some interesting discoveries about the brand’s potential audience and reach. And we also connected the marketers with a creative team, and helped them with some insights about their advertising line.

Truth for Teeth

Orthodontics is a new market. It’s a lot like optics was before Specsavers. Skinny Cat helped the business directors of this chain of orthodontic consultants to think about how an orthodontic brand might work. We talked to customers, managers and professionals, and worked out how messaging could connect them. We gave the board food for thought, and enabled them to make some big decisions about their future business.