Tracey Ruddy

“Insight is a critical asset in effective communication”

“No matter where I am - on the bus in Liverpool, on the beach in Vietnam, at the airport in Dubai - people just come up to me and tell me their life stories. It’s amazing, it really is. I just listen, without judging. These moments are so human and raw”

“Tracey contributed strongly to our strategic thinking, and brought a uniquely creative aspect to the process of brand planning. Most importantly, she demonstrated an ability to see the human side in what people do” David Steel, former Global Director UL Pond’s

“Her ability to surgically dissect the brief and get to the heart of the opportunity, although impressive, was not the whole story. It was her ability to bring simplicity and clarity that was magical.” Arto Hamartsoumian CEO BBH China