Controlling your tone

Tone of voice is a very difficult thing to curate. Brands have many speakers. Different teams often have different ways of talking. Sometimes different channels seem to demand a different tone of voice. Amidst all these different demands, maintaining a consistent tone can be extremely difficult, unless it is clearly defined.

This is where Tonal Positioning helps. It allows all the stakeholder to have a clear picture of how your tone positions your brand. So that understand, not just what your tone is, but why it’s important to maintain it.

Tonal Positioning™ = brand differentiation

A tonal audit looks your existing communciations across all channels, and at your competitors’. It provides an opportunity to identify where your tone works and where it doesn’t, and where it differentiates your brand.

It offers a clear way to represent your positioning using reference points, descriptors and clear charts. It gives you the tools you need to curate your tone effectively.

If you are interested in a Tonal Audit, call or text me on 07901 517643, or via LinkedIn.